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The Message Box

An Update on the Ad Wars

You can tell a lot about a campaign's strategy based on which ads they are running in which states

Dan Pfeiffer's avatar
Dan Pfeiffer
Oct 13, 2020
∙ Paid

David Axelrod, the former Obama political strategist and host of the very excellent Hacks on Tap podcast, has an axiom (I can’t believe it took me nearly a decade and a half of working with Axelrod to come up with this pun) that the more free press a campaign generates, the less ads matter. In other words, ads are hugely impactful in Congressional races…

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