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Forrest's avatar

Dems need to run on Freedom, Fairness, and Reform. Republicans want to take your personal freedoms; Dems want to protect them. Republicans want to rig the system for the rich and well-connected; Dems want everyone to have a fair shot. Republicans want to cheat in elections to pursue their own corrupt ends; Dems want to reform democracy and hold the powerful accountable.

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Jef Loeb's avatar

Instead of trying to shift the course of the river, why don't we take lessons from the world of challenger brands and recognize how liberating that can be? Challengers succeed based on three attributes: uniqueness (versus the market and the market leader), value (to the audience), and the ability to prove both of the above. Hit the Venn intersection of the above, and you're in the sweet spot.

To your point, Carville's meme is evergreen and remains so. But a challenger doesn't try to persuade people to reject their pre-existing biases: it gives them a reason to reconsider what they think they already know — in a context they can accept. Working inside the territory you outline, instead of arguing "democracy is as important as the economy," we pivot to "democracy is the single most successful economic model in history" — and that's critical to you in recovering the spending power you've lost over the past 5 decades.

This is anything but a weak hand and it offers a highly salient door into everything from entitlements (huge economic value) to the value of a strong public health system (see, also, COVID and the consequences of demolished trust) to tariffs (a regressive tax on the bottom 90% that effectively further redistributes the economic burden) of global trade).

If we can get out of our own way and actually focus the damn messaging where it needs to be, we can and will find the path forward that leads us out of the current unnecessary wilderness.

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