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Jason's avatar

“He only cares about himself” cuts through party and ideology and gives voters many ways to interpret the statement (all negative) that don’t rely on agreeing with us on any specific policy point. Great message, now let’s go win this thing!!!

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Phyllis Capanna's avatar

As a person who wants the i's dotted, the t's crossed and the practice to match the theory—a nerd—I find this analysis and explanation of the Biden campaign's messaging enormously relieving and helpful. Not that it's going to win him the election, but Biden is also a much smarter campaigner. This is the succinct essence of the argument against Trump. Well done, and thanks for explaining the Message Box term, Dan!

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