The Democratic Brand in 2020 and Beyond

Down ballot disappointments in Purple America raise questions about how some voters view the Democratic Party

Do Democrats have a “brand problem?”

This is one of the questions that Democratic operatives have been wrestling with since the election. In nearly every race in the country, Joe Biden outperformed down ballot Democrats. It happened in blue states and red states. In close races and in blow outs. While at the same time, Republicans outperformed Trump. The…