This is all a great idea that I can get behind. BUT Unite the Country needs to update their website and where donations will go: right now it says: "Contribute now to support Joe Biden and take the fight to Donald Trump." I am happy to give money toward new ads but they need to update their message to be the current one. All ads and content posted on their website are from 2020 as well. Show us what you are doing right now!
A communications professor at Tuck taught in business and gov’t that you have to “Tell them, tell them you told them and tell them again”. Repetitive clear and consistently.
The attached keep us united ad is exactly that. Keep doing it and but time on Fox news and keep sending emissaries like Pete there
I often think we need to start over in J schools. Gotcha journalism is dated and still everywhere, including many of the highest paid reporters even “on our side.” Biden was great but the reporters left me fuming.
This is really a great post. I was also glad to see that there is some recognition by major Democratic groups that we cannot rely on the media to get this message out and need to invest in advertising. I would love to see more of this, so if anyone has additional groups spending on ads, please share.
I am an AZ resident. Although I have not seen the ad you referred to, I have seen non-stop ads vilifying every Biden nominee with encouragement to contact Sinema and Kelly to vote no & to save us from the horrible things they will do to our country. The ads are slick and put the fear of god in you!
As Eric Boehlert pointed out on Press Run today, the GOP has their right wing media channel called Fox News blasting out all sorts of propaganda all day long. What do we have? NOTHING. I like the idea of paid media blasting it out and us putting stuff out there via Insta, FB and Twitter, but we seriously do have a problem. And if I hear one more time that we are for sure gonna lose the midterms (House, but Senate a question for the media people) , I will pull my hair out. Dan, your opinion?
Press chases bad stories over good news because "bad news" is obviously more sensational. I agree, the former "guy" loved any opportunity to tell lies at every opportunity. If the WH press corps can't notice the difference between him and a president who wants to thoughtfully tell important info. , they should move on to other work.
I have a friend who is well read and very intelligent. But when Trump got elected and started touting how *his* economy was the best, she started talking about how well her stock portfolio was doing. It was well before the bi-polar escapades of the stonks in the waning time of his admin. I tried talking with her about it but there wasn't a lot of back and forth as usual. So I totally agree with your post. I was wondering why I was getting so many more political beg emails than usual. That's why. Ad spending.
This kind of reminds me of a new non-profit that's been started, Potential Energy Coalition, using the heaviest hitters in marketing and some in environmental science to create a climate-change marketing engine because the topic needs its own marketing plan and principals. Like Democrats. Except the Democrats might not be relying on pro-bono work. Also unlike the Dems, the founder of this group says, "My values aren’t important...My data is important. I’m in the persuasion business; I’m not in the values business.” Read it in full at the Harvard Magazine. https://www.harvardmagazine.com/2021/03/making-voters-care-about-climate-change?utm_source=email&utm_medium=newsletter&utm_term=weekly&utm_content=fallreturn&utm_campaign=032621
Yes! Finally. Impressed with the WH on effectively using this landscape to get out what they can. The press conference could have been a lost opportunity, yet it was a triumph.
This is all a great idea that I can get behind. BUT Unite the Country needs to update their website and where donations will go: right now it says: "Contribute now to support Joe Biden and take the fight to Donald Trump." I am happy to give money toward new ads but they need to update their message to be the current one. All ads and content posted on their website are from 2020 as well. Show us what you are doing right now!
A communications professor at Tuck taught in business and gov’t that you have to “Tell them, tell them you told them and tell them again”. Repetitive clear and consistently.
The attached keep us united ad is exactly that. Keep doing it and but time on Fox news and keep sending emissaries like Pete there
I often think we need to start over in J schools. Gotcha journalism is dated and still everywhere, including many of the highest paid reporters even “on our side.” Biden was great but the reporters left me fuming.
Here is another good one made from Dr. Rob Davidson and the Committee to Protect >>> https://vimeo.com/526262590/a48d5505df and tweeted out here https://twitter.com/cmteetoprotect/status/1374691151630974977?s=20
This is really a great post. I was also glad to see that there is some recognition by major Democratic groups that we cannot rely on the media to get this message out and need to invest in advertising. I would love to see more of this, so if anyone has additional groups spending on ads, please share.
I am an AZ resident. Although I have not seen the ad you referred to, I have seen non-stop ads vilifying every Biden nominee with encouragement to contact Sinema and Kelly to vote no & to save us from the horrible things they will do to our country. The ads are slick and put the fear of god in you!
How do you think this need to invest in more comprehensive ad campaigns for post-election messaging translates to state and local positions?
As Eric Boehlert pointed out on Press Run today, the GOP has their right wing media channel called Fox News blasting out all sorts of propaganda all day long. What do we have? NOTHING. I like the idea of paid media blasting it out and us putting stuff out there via Insta, FB and Twitter, but we seriously do have a problem. And if I hear one more time that we are for sure gonna lose the midterms (House, but Senate a question for the media people) , I will pull my hair out. Dan, your opinion?
Am I the only person who understood what President Biden meant by "Jim Eagle?"
Press chases bad stories over good news because "bad news" is obviously more sensational. I agree, the former "guy" loved any opportunity to tell lies at every opportunity. If the WH press corps can't notice the difference between him and a president who wants to thoughtfully tell important info. , they should move on to other work.
I have a friend who is well read and very intelligent. But when Trump got elected and started touting how *his* economy was the best, she started talking about how well her stock portfolio was doing. It was well before the bi-polar escapades of the stonks in the waning time of his admin. I tried talking with her about it but there wasn't a lot of back and forth as usual. So I totally agree with your post. I was wondering why I was getting so many more political beg emails than usual. That's why. Ad spending.
This kind of reminds me of a new non-profit that's been started, Potential Energy Coalition, using the heaviest hitters in marketing and some in environmental science to create a climate-change marketing engine because the topic needs its own marketing plan and principals. Like Democrats. Except the Democrats might not be relying on pro-bono work. Also unlike the Dems, the founder of this group says, "My values aren’t important...My data is important. I’m in the persuasion business; I’m not in the values business.” Read it in full at the Harvard Magazine. https://www.harvardmagazine.com/2021/03/making-voters-care-about-climate-change?utm_source=email&utm_medium=newsletter&utm_term=weekly&utm_content=fallreturn&utm_campaign=032621
Yes! Finally. Impressed with the WH on effectively using this landscape to get out what they can. The press conference could have been a lost opportunity, yet it was a triumph.